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This website zeroperoxide.com has the following on the site, "New Breakthrough in Zero Sensitivity Teeth Whitening Formulas." Our analyzers analyzed that the webpage also said " Introducing the natural 20 minute treatment." The Website also stated " That can remove stains and give you a healthier, more confident smile WITHOUT any irritation or side effects. No Trips to the Dentist. No More Stains or Discolouration. Are you tired of yellow, stained teeth making you look older and sapping away your confidence? Zero Peroxide Gives You. Why put up with a anything less ." The website's header had zero peroxide as the most important search term. It was followed by teeth whitening, home teeth whitening, and teeth whitening at home which isn't as ranked as highly as zero peroxide. The next words they used was whiter smiles. how to whiten teeth naturally was also included but might not be viewed by web engines.